Privacy Policy

Last updated: 23 July 2026

1. Introduction

Dance Improvement (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect and process personal data when you use our website, request a free trial lesson, or register as a student of our dance school.

We process personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Dutch privacy laws.

2. Data Controller

The organisation responsible for processing your personal data is:

Dance Improvement
Schweitzerlaan 32
1187 JD Amstelveen
The Netherlands

Email: info@danceimprovement.nl

3. Personal Data We Collect

Free Trial Lesson Form

When you request a free trial lesson, we collect:

  • Name
  • Email address
  • Message or additional information you provide

This information is used only to contact you regarding your trial lesson request and related communication.

Registration Form

When you register as a student of Dance Improvement, we collect information necessary to establish and manage your membership, including:

  • Name
  • Contact details
  • Address details
  • Email address
  • Information about the student and/or parent/guardian where applicable
  • Bank account number (IBAN) for payment collection
  • Signature confirming acceptance of the registration terms
  • Other information required for administration of your membership

4. Purposes of Processing

We process your personal data for the following purposes:

  • Handling requests for free trial lessons
  • Registering students as members of Dance Improvement
  • Managing your dance lessons and membership
  • Processing lesson fees and payments
  • Collecting payments through direct debit
  • Communicating about lessons, schedules, closures, and administrative matters
  • Maintaining financial and administrative records
  • Managing disputes or enforcing agreements where necessary

5. Legal Basis for Processing

We process personal data on the following legal bases:

Contractual necessity

We process registration data because it is necessary to enter into and perform the agreement between you and Dance Improvement, including providing lessons and managing payments.

Legal obligations

Certain financial and administrative information may be retained to comply with Dutch accounting and tax obligations.

Legitimate interests

We may process data where necessary for the proper operation of our dance school, communication with students, and protection of our legal interests.

6. Processing of Website Forms

Information submitted through the free trial lesson form and registration form is processed and sent to Dance Improvement through our website systems.

Our contact form delivery is handled using Resend, an email delivery service provider that processes submitted information on our behalf.

7. Payments and Direct Debit

For registered students, we process IBAN information to collect lesson fees through direct debit payments.

IBAN details are used only for payment administration and are not used for unrelated purposes.

8. Sharing of Personal Data

We do not sell your personal data.

We may share personal data only where necessary with trusted service providers, such as:

  • Website hosting providers
  • Email delivery providers, including Resend
  • Payment and banking service providers
  • Accounting or administrative service providers where required

These parties may only process personal data for the purposes necessary to provide their services.

9. Retention of Personal Data

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy.

Membership and payment-related information may be retained after termination of membership where required by Dutch legal obligations, including accounting and tax requirements.

Trial lesson enquiries are retained only as long as necessary to respond to your request and maintain relevant records.

10. Security of Personal Data

We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, or disclosure.

Access to registration information, including IBAN details and signed agreements, is limited to persons who require access for administration and management of the dance school.

11. International Transfers

Some service providers may process personal data outside the European Economic Area (EEA).

Where such transfers occur, we ensure appropriate safeguards are in place as required by GDPR.

12. Your Rights

Under the GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your personal data where legally permitted
  • Request restriction of processing
  • Object to certain processing activities
  • Request data portability where applicable

To exercise your rights, contact:

info@danceimprovement.nl

We may request verification of your identity before processing your request.

13. Cookies

Our website does not use analytics cookies or marketing cookies.

If strictly necessary cookies are used for basic website functionality, these cookies are used only for that purpose.

14. Complaints

If you believe your personal data has been processed incorrectly, you have the right to submit a complaint to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be published on our website.

16. Contact

For questions about this Privacy Policy or the processing of your personal data:

Dance Improvement
Schweitzerlaan 32
1187 JD Amstelveen
The Netherlands

Email: info@danceimprovement.nl